Indian Agri Sector statistics
As it supports more than 70% of rural families, agriculture is critical to the Indian economy. Agriculture accounts for around 17% of total GDP and employs more than 60% of the workforce. Cattle rearing is such an essential aspect of the dairy industry and hence agriculture. Hence, empowering cattle farmers with new products and services is critical. India’s most prominent cattle feed brand, Kapila Krishi Udyog Ltd., has created and cultivated a tight relationship with farmers since its inception. The company has been delivering novel items to farmers as well as teaching them agricultural and livestock rearing procedures. Meet the man behind the Kanpur-based business: Saurabh Shivhare.
He is a change maker
Saurabh is a seasoned entrepreneur with a track record of success in the Cattle Feed market. He has significant business development abilities in business planning, market research, management, start-ups, and leadership. This is indeed rare to find an ISB graduate working on developing a new perspective in the cattle feeds domain. India though considers the cow as a Goddess however, there isn’t a proper way while cattle to be managed and in a regulated fashion. This will not be wrong to say that he is one of those rare youth and maybe the first to build this into the business.
Today, Saurabh leads the company Kapila Krishi Udyog Ltd. as its CEO. He founded this in 1997.
During a recent interview, we ask Saurabh how he builds Kapila brick by brick.
He replied, “People, People, People. You can’t build a monument yourself. Focusing on relations with distributors, Kapila family, I made sure that it was not only me who was building things brick by brick rather a team with the shared vision.”
Saurabh Shivhare’s moments of struggles
Every great business is built on moments of struggle. During the interview, we asked Saurabh about his moments of struggle.
He replied, “Contrary to popular belief, I have encountered insurmountable personal and professional losses and problems. But I overcame those problems by maintaining an optimistic view of life and eventually prevailed. Quite many times, there have been moments of anger but I firmly believe there’s always a solution for a problem and as long as you focus on a solution, the anger, frustration, and struggle translate to success.”
The turning point in the life of Saurabh Shivhare
Having graduated from IIT Roorkee and ISB Hyderabad, if not for his father’s unfortunate demise, Saurabh says he may have been leading a very different life. Rather than focusing on what could have been, only by obsessing about the present, Saurabh says he feels you can control your future. Saurabh applied all of my learnings to growing Kapila into the leading brand of cattle feed. He feels immensely proud of leading the country’s largest cattle feed brand which directly contributes to India’s strong Dairy Industry.
What motivates Saurabh Shivhare
My day-to-day involves around making sure that the Kapila brand maintains double-digit growth as it has been continuously doing for the last decade. This growth comes from the hard work and loyalty of the Kapila family which includes our employees, our distributors, and retailers.
Making sure that interests are aligned and everyone is compensated well for their role in the growth requires strategic thinking.
What is humanity for Saurabh Shivhare?
When asked what humanity is for him, Saurabh initially said that’s a tough question.
But, then he recalled the old adage: To err is human. Saurabh said humanity for him is to learn from the mistakes we make.
Saurabh then revealed his philosophy about life, saying that the most important question in life is what is the purpose of living.
He further said, “Well, no one can answer this, neither sages nor fools. Thus, obsessing about the purpose of life sometimes becomes moot. My philosophy is to handle things as they come and eventually a path is carved out. I believe a person’s everyday effort should lead them towards having no regrets at the deathbed which is impossible but still.”
What Saurabh Shivhare has said to the youth
Saurabh has a significant message for the youth.
Saurabh wants them to learn delayed gratification, which he says is the highest virtue.
He says, “Big things don’t come easily, and success is sometimes attributed to luck. However, luck only hits after you’ve been in the game for a long enough time. So, never lose faith and persevere. Things always come around.”
Saurabh Shivhare’s message to the disheartened
During the interview, we ask Saurabh what is his message for the common man who is disheartened.
He said, “Nature of anything is cyclic. Just like weather changes every 6 months, good and bad times are periodic and cyclic. Today you may be going through a tough time but never losing heart over the difficulties is the key. Only when you have faced bad times, do you realize what’s good.”
This is a great way to see that our youth is working towards a better future. While creating a strong foundation based on Indian roots. We do require more such people in our world who are trying to convert cattle fields into a proper business.
About Storyofsouls
Leave your comments on how did you like this story. If you love it do share it to bring that change that we wish to see in the world.
You can also share your inspiring story with us at replytosos@gmail.com. Story Of Souls is an initiative where we invite people to bring their stories to us. We want people to “write to heal.” The idea of Storyofsouls is appreciated by ALL INDIA RADIO. An Online Platform where you can share your real-life stories. The impact of our stories has reached the UN, Harvard University. On some real-life stories, web series are also planned. You can also visit our Youtube channel. You can follow us on Facebook LinkedIn Instagram
Storyofsouls is glad to inform you that we are now a Google news verified platform.
We are proud to inform you all that storyofsouls.com is the official TedX MotiJheel Kanpur Partner for their upcoming event.
