“You’re never fully dressed without jewellery.”
Jewellery adds that missing touch to a woman’s beauty. Without a doubt, jewellery has the power to make an individual look more gracious and awestruck! Today, we at storyofsouls.com are here again with a lady in online jewellery, who is all set to change the rules by her venus wisdom!
Meet the inspiring lady – Female Entrepreneur
The world has seen male diamond entrepreneurs, well maybe the industry must learn some simple yet effective tips from this woman, she is re-writing the way the diamond business is done. Here is a story that will add spark to your life, as like a diamond.
Meet Supriya, as, like any other girl, jewellery fascinates her. However, to her, this is more than dreams. She wishes to turn this real. Her thoughts become reality when she married Sampath Raj. Who has a jewellery store, by the name of Rushabh Jewellers, Bangalore. With her knowledge of business and love for jewellery, she gave this business a new turn. Her fondness for diamonds became a turning point for the only gold-selling Rushabh Jewellers.
Problem statement
Today in the diamond market, she finds that jewellars are taking unfair advantage of customer’s ignorance. The lack of knowledge as well as the expense of buying jewellery act as a hurdle for a lot of buyers. Keeping this in mind, Supriya and Raj Sampath came up with a Bangalore based diamond jewellery start-up called Ketan Diamonds in the year 2018. They solved this problem by providing high quality and pure diamond Online jewellery at affordable prices.
She knows well that a hoax business doesn’t last long and realizes the importance of honesty. Believing in the game rule that a business can only become profitable by playing fair. And that lays the basic foundation of their venture: “Ketan Diamonds”. They connected their existing Diamon jewellery business with real business problems. As a solution, they have an online jewellery selling platform.
The venture is close to Supriya and Raj Sampath’s hearts. With vast experience and expertise in the diamond jewellery segment. They both have excelled in the key skills of diamond entreprenurs i.e. the 4’C – Cut, Colour, Clarity, and Carat.
Let’s understand – Ketan Diamonds
Ketan Diamonds is an Online jewellery division of the Bangalore based ‘Rushab Jewellers’ and is named after the entrepreneur’s son. Ketan literally means “pure gold”, truly justifying its nature and ethos. The founder and CEO of Ketan Diamonds, Mrs Supriya Sampath is a homemaker turned entrepreneur. She laid the foundation of this start-up on the 3 core principles – P’sPurity, Perfection and Precision.
Her story
Mrs Supriya Sampath hails from a Jain family they have a hardware business. Brought up in a business family; she does possess business acumen subconsciously. In terms of her education, she is a graduate in the commerce stream it has further enhanced her business skills. On taking a deeper dive while studying her focus has been accountancy. where she understood profit-making statistics, economy and how does it impact a business.
She has been harnessing her interest in jewellery as a jewellery designer for quite some years. Before she actually moves into serious entrepreneurship as a female entrepreneur in online jewellery. Hobby turns into a profession, and this led to the birth of Ketan Diamonds. The venture Ketan Diamonds has an aim of global reach. Therefore the launch happens into the digital space by having an e-commerce platform for The sole motive is to come up with an online store. to build a platform for the customers where they can buy genuine and most impressive diamonds on the basis of quality and trust.
Challenges in the path of success
A success without failures and difficulties has no value. Like every other successful venture, Ketan Diamonds also had to face
some broken bridges. The most challenging part was to kick-start the project, as it looked easier as a concept on paper, but its practical execution felt difficult. Also, finding the right resources is very challenging. Successful entrepreneurship is undoubtedly a complex phenomenon.
Internal and external factors impact business performance. There are so many factors like Consumer purchase behaviour, market trends, Suppliers, Banks, Government Support agencies, etc. However, the critical threats are fierce price competition by competitors and attaining the trust of customers with constant brand-building efforts.
The icing on the cake
One of the first things that comes to our mind while buying a gift for a woman is jewellery. Jewellery adds essence to a woman’s beauty. Diamonds are the most popular gemstones loved by women. The purity and shine of a diamond reflect the features of the wearer in a more elegant way.
Hence, whenever Ketan Diamonds launch a new collection, they always keep women’s choice as a crucial factor. The main idea to make jewellery is to make a woman feel more graceful, confident and pleased.
The magic in uniqueness
The Unique Selling Point of Ketan Diamonds is their ‘Quality’ and ‘Pricing’. They have a major differentiating factor, that is their pricing and the buyback policy which is superior and transparent from others in the industry. They are confident that with their unique proposition and the eternal purity of diamonds, Ketan diamonds will outshine others and will make them stand out in the market. Their venture is not only focused on profit, but also on spreading their knowledge and experience about diamonds. They have a vision of being the most reliable and exceptional online diamond jewellery portal in the country.
Emerging from the fear of COVID-19
The claws of COVID-19 has hunted almost all businesses in the country. The demand for luxury items like diamonds is bound to get affected. The fact is undeniable that iCOVID has not only affected the health of people but also the economic health of the masses is blown away. Supriya emerges as a true diamond female entrepreneur who sticks to her aim of growth. They are patiently waiting for the right time.
“The more challenges you face, the stronger you emerge.” The diamond industry will also grow out of the crisis in a stronger way. Even though this time it is taking longer to find the new normal, however, it isn’t impossible. it is important to stay positive and keep the ray of hope alive.” And Supriya and Sampath believe in facing every tide that comes along their way.
To-do list
Having a to-do list is a sign of achiever! Supriya is abiding by the rules of an ambitious jeweller. By meticulously planning every step in a detailed manner. Therefore, in a short span of time, she is been able to strike off the goals from her to-do list. Ketan diamonds have travelled a long journey to date. However, when the aim is to reach the sky, then you focus on your growth strategies be it day or night.
Ketan Diamonds is working towards reaching the target of covering over 12 cities and adding more than 2500 additional designs to their existing 1000 plus design collection. They are also aiming to reach the annual turnover to 100 crores. The company has also launched a customer support live chat service to assist its customers efficiently and instantly. Indeed, it is an out-of-the-box idea in the diamond industry!
Before we conclude
Ketan diamonds is truly an innovative venture, shredding old ways of working. The female entrepreneur Supriya is trying to work towards technologically driven ways to sell jewellery. Today, younger and stylish generations are appreciating online jewellery store’s online communication in a professional and transparent manner. Indeed they are shining as bright as the diamonds they are selling. It is their different thought process, innovative ideas along with dedication, hard work. These qualities are helping them to raise bars of the diamond jewellery industry magnanimously!
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Amazing😍