Can a brand actually have a story around it? Yes, why not, in fact, every brand has a story around it. This can be in regard to how they started and how they landed with new products range and new business process and ways of working. The story can be in regard to anything and that’s where today we have a story of Bewakoof.com who are making a shout out for all the artisans with their exclusive Badera Collection range.
If there is something meaningful to it, you will find us! Be it corporates, individuals or start-ups. The best part is they are going vocal for the local artisans from Rajasthan India.
Meaning of Badera
The term Badera means ancestors. The collection that they have is a respectful ode to the original art and craftsmanship. It’s our Indian Artisans and Karigars who have kept our Indian culture & heritage alive to date through their artwork. The aim is to present this art in form of a clothes collection to Genz, millennials and young Indians. Indeed they have turn out to be the pieces of true art, untouched and uncorrupted by modernity. Such worthy thought!
How did the idea strike
Well, the journey of Badera’s for Bewakoof initiated in the year 2019. The time when the design team travel to Rajasthan in regard to their routine business work. They happen to have a brief stopover near a small town in the Shekhawati district. That’s when they met an old lady in her late 60’s. She is tastefully working on hand block printing in her yard. This innocent lady from remote is unaware of the monetary value of her art!
This creative artwork has the potential to grab eyeballs for the millions of art lovers and fashionistas who have taken inspiration from the “Badera”. That moment just inspires the design team to take up this contemporary form of traditional art to a new level with the latest graphics and technology. Bringing something new and unique yet funky to Bewakoof customers.
Their actions speaking louder than words
Wahoo isn’t this is so beautiful concept. They are voicing “vocal for the local concept”. Further reviving our 5,000-year-old Heritage with style and taste. Supporting Indian artisans especially from rural. Through their launch of the exclusive Badera Collection. Which has a whole range of SHIRTS, KURTAS, DRESSES and TOPS. This is for everyone: men, women, youth, and all the fashionistas around.
Meet The Design Head
Amit Mahajan – the Design Head, Bewakoof, in his words, “Khamma Ghani Saa :)!” He put it wisely while saying that, inspiration does happen in the times when you bleakly expect it. The moment we saw their beautiful work, their designs stole our hearts. That was an inspirational moment! There is always tremendous hidden treasures in our rich culture and heritage. Much to admire in terms of Indian artisans dedication, patience, love for art, and skills. I fell in love with it and I must say it’s truly world-class.
The thought is simple, we wish to revive our heritage through this autumn collection. Of course, it is exclusive for our customers as well. In terms of contemporary style while striking colours and fashion elements to Badera Collection. The complete concept is so beautiful. As getting inspired by the “textile treasure” of our desert state. Which serves us with our autumn collection this 2021 season.
About Bewakoof.com:
Bewakoof collection is a D2C fashion brand. Founded in 2012 this platform is growing purely through social media. They wish to present the happiness and fun moments of life through their self-expressive designs on cloth collections. Depicting the exciting shopping experience. Focusing purely on content marketing as their core strategy has fetch results for them.
They are expressing the Indian flavours through their product range. Under their speer to “Go vocal for local” they have their prints in regional languages too. Ranging from Hindi, Marathi, Bengali, Telugu, Gujarati, and more. Digitalization has picked up rapidly in the tier 2 cities over the past 3 years, is it the going regional strategy that helps them to build a local brand name and expand.
The Founder
Meet Prabhkiran Singh, Founder CEO, Bewakoof, who says, “The Bewakoof collection is an example for being Vocal for Local. Meaning that we are selling products that are purely Indian. beginning from manufacturing to design, the touch of our Indian artisans, and designers. Absorb in desi Chic and aura, as we reclaim our 5000, year-old heritage. I firmly believe the more you grow, the more you should be rooted.”
“This is our way to give back to society “back to the roots moment and movement.”
The exclusive Badera collection presents an Indo-fusion collection with the touch of handmade printing. Which will shinner and shine with the earthy tones added with a soothing colour palette on lightweight fabrics. In this collection, the designers at Bewakoof tries to build a youth savvy concept. Having fusion of classic prints over fashion shirts, tops and dresses. With a price between Rs 699-999. This Badera collection is designed while considering plus-size customers in mind! As fashion is for everyone to flaunt with pride.
Before we sign-off
So, here we have India’s largest D2C fashion brand Bewakoof.com. Which pays Homage to Heritage through its announcement of the Badera collection with a complete range of fashion apparel for men, women and all genders. Bewakoof.com ‘s Badera collection has a range of 100 unique SKUs. A variety of prints, patterns and colour options all are inspired by elements of the universe: Fire, Earth, Water and Sky.
Don’t wait. “Padharo Mhare Desh.” In other words, it’s a Rajasthani way to say “do come to visit our website”
They are a hot-seller in their casualwear product collection. Recently, they have come up with their indo-fusion ethnic and sleepwear. They have collaborated with the bigger banner brands. The Disney, Looney Tunes, Star Wars, F.R.I.E.N.D.S, Marvel, and DC Comics to name a few. Bewakoof.com having a tremendous fan following over Facebook (4.5 Million) and (1.5 Million) followers on Instagram.
You can also share your life story with us at replytosos@gmail.com. Story Of Souls is an initiative where we invite people to bring their stories to us. We want people to “write to heal.” The idea of Storyofsouls has been appreciated by ALL INDIA RADIO, an Online Platform where you can share your real-life stories. The impact of our stories has reached to UN, Harvard University. On some real-life stories, web series are also planned. You can also visit our Youtube channel. You can follow us on Facebook LinkedIn Instagram
